Environment Society of Oman – Strategy

ENVIRONMENT SOCIETY OF OMAN

STRATEGY

AREA 1: CONSERVATION OF BIODIVERSITY

1 YEAR

define “a way forward” for support and possible cooperation. Current areas

include Ras al Hadd, Damaniyat Islands, Masirah Island and Wadi As Sareen.

 

Identify and meet with “stakeholders” of (selected) existing conservation areas to

conservation areas (offshore and onshore).

 

Prepare set of recommendations for joint management of (selected) existing

nature reserve working with local communities.

 

Prepare business plan and secure funding for pilot demonstration project with a

priority areas. Align with National Biodiversity Strategy and Action Plan

(NBSAP).

 

Establish annual review of existing programmes/projects portfolio to determine

 

Investigate local regional and international funding opportunities.

consolidate expertise. Create plan to ensure sustainability of ESO expertise.

 

Establish database of expert contacts (people, organisations, publications), to

main ESO mission.

 

Continue to support incoming new personal project proposals, if aligned with

 

Investigate/consolidate links with other organisations and stakeholders.5 YEAR

local community

 

Start implementing pilot demonstration project with nature reserves working with

implementation, standards.

 

Establish clear role for ESO, playing a greater part in conservation – policy,

nature conservation areas in an environmentally sensitive manner, including

sustainable tourism.

 

Joint venture body to manage (selected) areas – supporting them to jointly operate

 

Demonstrate to graduates a career exists in conservation in Oman.

 

Ensure all information and data is properly archived

 

Ensure NBSAP targets are being implemented.

traditional plant.

 

Start to identify projects to document / capture traditional knowledge eg of

knowledge bank in Oman. Establish ESO as a major repository of information.

Put processes in place to ensure quality of own database/knowledge.

 

Current databases and research of fauna and flora are scattered. Establish centralArea 2: EDUCATION AND AWARENESS

1 YEAR

determine effectiveness.

 

Identify and start review of current ESO education/awareness practices to

involvement/volunteers.

 

Start identification of projects to encourage local community

 

Launch bilingual newsletter and encourage volunteers and members to contribute.

introduce environmental education in the curriculum. Push for action with

Ministry of Education.

 

MOU with Ministry of Education has been signed with ESO being an advisor to5 YEAR

awareness.

 

Part time educator(s): lecturer in schools, organisations – en route to spreadingArea 3: CHANGING BEHAVIOUR

1 YEAR

what we are doing now and why, what we should be doing, what we should focus

on and revise plans accordingly.

 

Establish annual review of existing programme/project portfolio to determine

 

List NGO’s, and engage with them on possible opportunities.

 

Engage with corporate members/sponsors on actions and commitments.

projects.

 

Work with other stakeholders to identify Oman CO2 sequestration or carbon credit

segregation/recycling project, and have decided on participation or not. Following

up target school communities outside Muscat.

 

All Muscat-area schools (public & private) have been made aware of the

participation in recycling and other behaviour-changing initiatives

 

Raise awareness in business and government, with aim of maximising5 YEAR

 

A number of key changing behaviour projects should be running successfully.

(start) providing foundation to government in an advisory role.

 

Projects or (applied) research opportunities identified and being implemented to

other major business/population centres.

 

Both corporate and public recycling should be established in Muscat, as well as in

 

ESO carbon neutrality.

 

Establish ESO as an environmental accreditation body for corporations.

as a result of engagement with ESO.

 

A significant proportion of communities’ and business’ behaviours are changing,Area 4: PR AND NETWORKING

1 YEAR

 

Define publicity strategy, using professional advice and set targets.

 

Hire PR company to create high profile for ESO.

 

Build active network of contacts in key areas of government.

municipalities/clubs to build networks and identify decision-makers

 

Start to engage with government/industry/organisations / public /

explore activities/projects of common interest. Needs to be tied to clear ESO

plan/strategy.

 

Execute campaign to highlight role of ESO. Visit Municipalities and Ministries to

 

Attendance at all significant/relevant public eventsArea 5: GOVERNMENT POLICY

1 YEAR

 

Pursue active partnership to influence policies and decisions.

 

Participate on key working groups and committees.

 

Participate in joint projects.

groups.

 

Build environmental awareness, within government via briefings and discussion

influence is required.

 

Review environmental laws, regulations and strategies, to see where action and5 YEAR

 

Active partnership with government to influence policies and decisionsArea 6: TOURISM AND ECO TOURISM

1 YEAR

 

Understand the components (building blocks) of Tourism and Ecotourism

 

Understand Ministry of Tourism (MoT) structure

of Understanding. Need ESO negotiating team, mandate, strategy.

 

Engage with MoT and explore possible areas of cooperation. Agree Memorandum

 

Define ESO role/strategy in EIA/management plans

projects. Start with preparing (or being auditor of) EIA/management plans and

locating required experts, Sultan Qaboos University graduates.

 

Endeavour to influence the direction of Ras al Hadd and Damaniyat development5 YEAR

cooperation with Ministries (of Tourism, Environment and Climate Affairs,

Education) and Universities and Colleges.

 

Education role – influence design of education programmes/courses (eg. inArea 7: FUNDING

1 YEAR

 

Sustainable non-project income: current RO 30K/year RO 60K/year.

strategy & activity level).

 

Sustainable project funding: current RO 30K/year 45 (depends on projects

 

Networking potential corporate/organisational sponsors.

 

International funding – identify and define sources.

 

Defined benefit structure for corporate members vs sponsors.

 

Define terms and conditions for corporate membership and sponsorship.

 

Create financial and fundraising strategy.5 YEAR

 

Be able to sustainably run ESO in an office of 4 to 5 full time staff.

 

Create ESO endowment fund

 

Mobilise funds for a green office for ESOArea 8: ORGANISATIONAL STRUCTURE

1 YEAR

 

Define role/commitment of Board.

 

Define role/scope of and create Executive Committee.

project managers.

 

Create job descriptions for ESO Manager, and PR/fundraising coordinator and

 

Volunteer management plan.

 

Recruit part time fresh graduates on short term basis.5 YEAR

 

Long term sustainability and succession plan in place.

this role.

 

Recruit and fund Project Managers. Target young graduates / interested parties for

 

ESO should be active in areas outside of Muscat.Area 9: MEMBERSHIP

1 YEAR

 

Increase individual membership by 30%.

 

Omani content current +/- 50/50 split 60%.

approach).

 

Corporate membership 1632 (ties to sponsorship, networking, proactive

 

Increase corporate membership fee to RO 1000.

 

Increase membership and activities outside Muscat.5 YEAR

 

2000 members.

 

75% Omani content.

 

Motivated and active individual members.

 

Motivated and active corporate members.

This piece is taken from the website of the Environment Society of Oman.

See on-line at: http://www.environment.org.om/pdf/ESO_Strategy_En.pdf

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